The global COVID-19 pandemic had unprecedented impacts on businesses. The challenging times pushed leaders & professionals to rethink & reimagine their business strategies. COVID-19 catalysed digital transformation across business models, channels & touchpoints. Technology helped businesses to mitigate disruptions & negative impacts to continue activities. The rapid acceleration & advancement of technology revolutionised the way businesses operate for good. It introduced new types of work cultures, encouraged inclusivity, sensitivity & resilience among workforces across industries.
Businesses prioritised not only innovations but human connectedness & wellbeing. Technology played a major role in fostering & maintaining social relationships & networks, virtually. It supported the global nature of most businesses in terms of workers, customers, vendors, partners and suppliers, necessary for survival in times of crisis. What is the impact of connectedness on businesses?
Now more than ever, people are at the centre of businesses. Many organisations have adopted numerous digital technology tools to make human connectedness possible during COVID-19 induced lockdowns. CEOs have prioritised employee collaboration & engagement to navigate through disruptions. Trust & ethics in business relationships is important to outlast crisis. Connections lead to new referrals, business opportunities, brand loyalty, new ideas & best practices – all required for the survival & growth of any business.
In today’s highly competitive world, organisations need to boost internal & external collaboration to improve customer experience, employee satisfaction & gain competitive advantages. The key to success is hyper-connected enterprises. With the use of new devices and technologies, it is easier to access the right set of people. Technology along with right marketing enables businesses to benchmark connectedness & collaboration to scale innovative responses to various challenges. E.g. Virtual events & workshops allow businesses to not only build new networks but retain old relationships to foster goodwill & showcase expertise in the market.
How can technology & connectedness strengthen marketing outreach?
The introduction of IoT, 5G, AI and other advances helps businesses to interact with stakeholders in cost-effective & efficient ways. Leveraging technology to ramp up relationship management & marketing can boost goodwill & reinforce trust. Over the next two years, 50% of organizations will experience increased collaboration between their business and IT teams, according to Gartner, Inc. Tech-driven analytical tools help organisations to measure the impact of their marketing campaigns and improve their goals. A suitable integration of technology, connectedness & marketing is useful for businesses to enhance productivity, optimise operations & maintain strong relationships cost-effectively.
How can businesses achieve the right balance & leverage social connections?
With the help of specially devised Intelligent Graph for Cybersecurity Companies, Start-ups, Researchers, and Enthusiasts can assess their connectedness, discovering new opportunities, and maximizing reach in fast-changing market dynamics. To help businesses leverage their network efficiently, NCoE in collaboration with Mitibase Technologies has launched intelligent graph tool. It allows the user to follow developments of a specific company or a person, in-depth insights about stakeholders within an organization, workforce quantity, and types, among others. It provides the information in a visually appealing graphical format, easily understood, and utilized by the user.
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